Job Description
We are looking for a dynamic individual who will be responsible for generating new leads and set up and implement processes to track them to closure.
The ideal candidate must be a seasoned, high- energy professional with a strong performance-based track record of success.
Responsibilities
- Manage and build overall email marketing strategy
- Create various email lists and campaigns
- Create and design various CTAs and email templates
- Test every campaigns success
- Determine email marketing KPIs
- Develop and present reports on a weekly basis
- Develop a lead generation strategy
- Create smart email lists
- Increase email subscriptions
- Analyse data to get smart insights
- Suggest methods for improvements
- Segment lists based on behaviours like past email engagement and website interactions
- Develop documentation and road maps for processes,
- A/B tests, and promotions that succeed through email.
Qualifications
- BA/BS or equivalent working experience
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Proficient using marketing automation technology
- Knowledge of latest digital marketing trends
- Experience with email automation tools
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
Notes:
- The role is to generate leads from US & Canada
- The company has US based operations
It would be a complete Day shift (12:30 pm to 9:30 pm)