Five uncommon mistakes universities must avoid while creating their website
As universities continue to expand their online presence, a website serves as the primary platform for showcasing their academic programs, research projects, campus life, and various events. However, university websites often make common mistakes that fail to meet the user's expectations and deter them from exploring further.
In this blog, we will discuss some uncommon mistakes made by universities while choosing website design.
Failing to prioritize accessibility for users with disabilities
Accessibility should be a priority for all websites, particularly those related to education, where students and staff members with disabilities are underserved. This mistake can cause a significant barrier for students and staff members by preventing them from accessing crucial information about the institution. Universities should ensure that their website is accessible to all users, with features such as alternative text for images, closed-captioned videos, and descriptive links.
University websites can contain a vast amount of information, and navigating through it can be overwhelming for users. Implementing complicated navigation with numerous nested menus may frustrate users and cause them to leave the site. Universities should adopt a clear, and simple navigation system with menu items that are easy to understand. This can make it easier for users to find the information they need quickly.
Lack of User-centric Design
The design of a university website should focus on the needs of users. A user-centric design aligns the site with the users' goals and preferences. However, most university websites do not prioritize user design, resulting in a lack of coherence in branding, poor usability, and inadequate user engagement. Universities should invest in a user-centric design approach that considers user feedback and priorities.
Ignoring Mobile Optimization
In today's world, people often access the internet through phones and tablets. Any website that fails to be mobile-optimized risks losing visitors, particularly young people. Universities that do not optimize their websites for mobile viewing may miss out on a significant number of potential students and staff members. Universities must optimize their websites for mobile devices to improve user experience and engagement.
Poor Content Strategy
University websites are a place where students, parents, and faculty members go to get important information about the school. However, many universities employ a poor content strategy that leads to irrelevant and outdated content. Universities should focus on creating compelling and relevant content that aligns with users' needs and interests and is frequently updated. Doing so can improve engagement and result in potential students and staff members.
In conclusion, universities must avoid these five uncommon mistakes when developing their website design. A well-designed website will reflect the institution's values, be easily accessible to all users, improve engagement, and attract potential students and staff members.